P.S. Calligraphy x Lands' End

P.S. Calligraphy was invited to collaborate with Chain Smoke NYC, Brooklyn Craft Company, and by W for Lands' End's SoHo pop-up shop this November. It was a massive hit. People lined up down the block for every day for the chance to customize their Lands' End canvas tote.

Customers had the option of adding various chains, charms, chainstitch embroidery in the theme of New York City and hand-painted calligraphy in their choice of colors and styles. Even after thousands of bags over a 10-day opening, no two bags were the same!